tag:blogger.com,1999:blog-54471252723286185712024-03-22T17:24:23.887+08:00DORIEDorie Escusahttp://www.blogger.com/profile/02829365583099939086noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-5447125272328618571.post-39136426660258303722024-02-19T09:51:00.005+08:002024-02-19T09:54:04.382+08:00Twitter Thoughts 1Whether you label yourself as a fullstack digital marketer, t-shape marketer, or what-not — these remain true — be:<div><br /></div><div>👉🏽 Strategic with your ideas</div><div>👉🏽 Creative with your content</div><div>👉🏽 Technical with your execution</div><div>👉🏽 Analytical with your reporting</div>Dorie Escusahttp://www.blogger.com/profile/02829365583099939086noreply@blogger.comtag:blogger.com,1999:blog-5447125272328618571.post-9529816425737584362024-01-28T01:18:00.014+08:002024-02-05T01:39:28.865+08:00Lessons in Remote WorkFar from pioneering virtual assistance in the Philippines, I started earlier than most of my former colleagues — HINT: 2009! — way before the pandemic forced us all to work from home. With that number of years, I've learned a few tricks and lessons, which I hope, through this blog, you'll gain wisdom just like I did.
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<b>Take responsibility for your work schedule</b><br>
Set aside time for deep, uninterrupted work and to coordinate and communicate with your coworkers. Because your workplace will basically be unsupervised, this will require a lot of self-discipline and accountability.
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<b>Value your personal boundaries</b><br>
Keep your work separate from your own personal time. Just because your home has technically become your workspace, it doesn't mean that it should take over the entirety of your home life.
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<b>Take regular breaks between tasks</b><br>
Don't try to work all day without breaks. Be sure to rest your eyes rehydrate and do regular stretches in between long spans of work. Remember that the best-delivered work comes when you're performing in your best shape both physically and mentally.
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<b>Have a dedicated workspace</b><br>
Just like your space at the office, it is important to maintain an environment committed to productivity and efficiency. Choose a secluded area that you can claim as yours with good lighting and minimal distractions.
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<b>Be mindful of your accomplishments</b><br>
Stay motivated by being aware or making a list of what you are able to achieve at the end of each day. Due to the isolation that comes with working from home, it's important to stay psyched for work and to keep morale high and bright.
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Dorie Escusahttp://www.blogger.com/profile/02829365583099939086noreply@blogger.comtag:blogger.com,1999:blog-5447125272328618571.post-49833971931722519072023-08-06T04:29:00.116+08:002023-08-06T09:09:32.046+08:00Google Analytics Certified<div>
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43 correct answers out of the 50 questions.
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<p>
As a digital marketer, Google Analytics (GA) is one of my data sources
whenever I work on websites. More than the Pageviews, GA allows me to glean
important marketing metrics like conversions and uncover insights about
website visitors. When integrated with Google Ads and Search Console, GA gives
a more holistic view of a website’s online performance.
</p>
<p>
I will not delve into GA’s technicalities here, but I will tell you that
getting certified will progress your career or boost your chances of getting
hired.
</p>
<p><b>A little history first</b></p>
<p>
I've been doing SEO since 2007. I started doing SEO Web Content and Articles,
then Link Building. In 2008, I learned about Analytics. Companies were not
keen on GA then as a reporting hallmark, so I had a lot of time to study it
and play around with my own websites.
</p>
<p>
I taught myself Google Analytics. There were only a few resources about GA
back then — no online courses. I learned from Google's documentation, technical
forums, and SEO publications (which I religiously follow) like Search Engine
Journal, Search Engine Watch, and Search Engine Land. And followed notable SEO pioneers of the time from Bruce Clay to Danny Sullivan, to Matt Cutts, to Barry Schwartz, to Bill
Slawski.
</p>
<p><b>And now</b></p>
<p>
I got myself recertified just in time for Google's July rollout of Google
Analytics 4.
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I wonder what those 7 mistakes are 🤔
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<p>
<span style="font-family: Roboto Mono;"
>TIP: If you have GA experience, the roster of clients is plenty this time
of the year to offer GA migration services.</span
>
</p>
<p><b>Why did I bother to get certified (again)</b></p>
<p>
The primary reason is that I need it for work. And because GA4 is different
from GA3 or Universal Analytics (UA).
</p>
<p>
The second but pretentious reason is that some companies prefer someone
certified as part of their hiring qualifications.
</p>
<p><b>Was the GA4 Certification hard</b></p>
<p>Yes. And No.</p>
<p>
<i>Yes</i>, because I already have a background in GA3. I know the ins and
outs. I know the glossary by heart.
</p>
<p>
And <i>No</i>, because if you’re starting new, you’ll drown with information.
And trust me; there’s a lot to digest. You’ll have to put in hours of study
time.
</p>
<p><b>Any tips</b></p>
<p>
There are countless Google Analytics 4 Training online, but I suggest you
schedule some time to prepare.
</p>
<p>
1. You signup and start with
<a
href="https://skillshop.exceedlms.com/student/catalog/list?category_ids=1140-google-analytics"
target="_blank"
>Google’s Skillshop</a
>.
</p>
<p>
2. If you like reading,
<a
href="https://support.google.com/analytics?sjid=6411970243830617784-AP#topic="
target="_blank"
>Google’s GA knowledgebase</a
>
is <i>really</i> detailed.
</p>
<p>
3. Play around with the
<a
href="https://analytics.google.com/analytics/web/?utm_source=demoaccount&utm_medium=demoaccount&utm_campaign=demoaccount#/p213025502/"
target="_blank"
>Google Analytics demo account</a
>.
</p>
<p>
4. Create your own (much better!) GA account and install it on your own
website or blog. This option is far better, based on my experience, since
you’ll be the Admin. You can configure your GA settings to your liking and
create unrestricted reports.
</p>
<p>
5. You can also watch videos on
<a href="https://www.youtube.com/@GoogleAnalytics/videos" target="_blank"
>GA’s YouTube channel</a
>
or watch how-tos from other GA influencers (I particularly love Benjamin
Mangold of <a href="http://lovesdata.com" target="_blank">LovesData</a>).
</p>
<p><b>Lastly, be patient, and enjoy learning</b></p>
<p>
What we learn with pleasure, we never forget. Take one lesson at a time until
you master it.
</p>
Dorie Escusahttp://www.blogger.com/profile/02829365583099939086noreply@blogger.comManila, Metro Manila, Philippines14.5995124 120.9842195-13.710721436178845 85.8279695 42.909746236178847 156.1404695